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Inklings Blog

The Currency of Content

The notion of “content” has taken on new meaning in the age of social media. Public relations used to be limited in many people’s minds to media relations. But today, social media has given us all a platform for becoming part of broader conversations and creating dialogues that previously were not possible. In fact, the contribution of interesting content has become a virtual currency to broader...

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Knowledge Sharing with the How-To Helper Video Series

Locking a door, opening a bottle, carrying a box, sharpening a pencil, peeling a banana, taking a breath, blinking an eye, hearing a sound. These things may seem simple but don't be fooled! They can flummox even the best of us. Not to be judgmental but I'll bet you've had trouble with some of life's little chores yourself. Friends, your troubles are at an end! We at InkHouse have devised a new...

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MassTLCL2 - 42 Ways to Get Buzz for your Venture

Meg O'Leary from InkHouse participated in the MassTLCL2 unconference on Innovation today on a panel offering 42 ways to get buzz with Scott Kirsner, Adam Zand and Doug Banks. And here they are:

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Make Hay While the Sun Shines

When my now business partner convinced me to quit my job with a steady salary to begin our own business, I was excited, ambitious…..and didn’t know what I didn’t know. It’s been almost four years, we’re up to about 20 employees, and are lucky to count a good number of high profile startups, venture capitalists, and Fortune 500 companies as clients. We’ve learned some things: a lot of things....

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Why Ozzy Osbourne and Amnesty International Work Together

If You Want Headlines, Write a Good Headline

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No Cameras, No Recording Equipment, No Sense

Last night I saw Gorillaz at the Agganis Arena at Boston University. The show was amazing. It's really easy to find really terrible examples of mixed media performances but when you see one that nails it . . . well, it's just an amazing thing to see. From the first song - which featured a video of Snoop Dogg on vocals to the last pounding encore Gorillaz wove sound and light and video into an...

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Losing Friends and Fans on Facebook

Time Magazine has an interesting piece out today on how to lose friends on Facebook. It’s based on a study done by the University of Denver, which finds that the things that annoy real friends are pretty much the same things that annoy virtual friends. I for one am tired of all of the Farmville updates that clog up my Facebook feed. Not surprisingly, people don’t like lots of political or...

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InkHouse Exec Catches Office Record Number of Swedish Fish

InkHouse VP of Operations Claims 18 in One Package, Drowning the Package Average of Seven

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