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Inklings Blog

What to Blog About?

Blogging is a powerful tool that spans a broad range of marketing initiatives. It can become the centerpiece of your thought leadership campaign, bring in leads, support search engine optimization and much more.

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Should You Go Negative?

Your top competitor just tweeted that your product underperforms compared to theirs. A reporter didn’t like your SXSW party. A competitor tells a lie about one of your employees to a prospect. A disgruntled employee starts blogging about why he was “laid off.” Ann Coulter says that radiation is actually good for us.

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Why I Will Pay for The New York Times

It has come to pass. The New York Times has rolled out digital subscription packages. I feel conflicted about this because I believe in two competing principles: content sharing and premium content.

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Interview with Klout’s Joe Fernandez on Influence and Why it Matters

When I think of “influence,” I am reminded of the preparations for my sister’s wedding. For some strange reason, her caterer required equal numbers of the fish and steak at the reception. The week prior to the wedding, they had too many orders for the steak. My sister was worried, but her fiancé, an attorney, was not. He said, “It’s no problem. I’ll get my family to choose the fish. I’ll just ask...

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Heartbroken for Japan

We at InkHouse, like everyone else, woke up to the terrible news of the massive earthquake and devastating tsunami that followed in Japan. I set up a column on Tweetdeck to monitor the news and the updates were coming so quickly that I could not even see them — it was like the scroll function got stuck. These kind of ineffable tragedies leave us without words. Our hearts are broken for the people...

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Standing for our Words

I just returned from vacation in Bluefields, a remote village in Jamaica, where I had the great fortune to meet some of the people who live there. In particular, I spent some time talking to one of the women who worked where I was staying (she is a mother of three). As I prepared to pack up the car to go to the airport, she hugged me and told me that I was the kind of mother who “stood for my...

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WebInno Preview

InkHouse's Greg PC has a great preview of tonight's WebInno29 and the companies that will be presenting. He'll be there so stop by to say hi and check out his post here: http://gregpc.wordpress.com/2011/03/03/webinno29-preview/

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