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Inklings Blog

Join us to Talk Embargoes Tomorrow at 2 pm ET/11 am PT

Tomorrow, I'll be talking to Marshall Kirkpatrick of ReadWriteWeb, Scott Kirsner of The Boston Globe, Wade Roush of Xconomy and Jon Swartz of USA Today about embargoes.

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Should the Embargo Go?

As the embargo debate heats up, many members of the media are placing themselves on either side of the issue. For those unfamiliar with the embargo, it is a tool PR professionals use to...

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AP Stylebook Serves Up New Entries for 2011

Can you smell what the AP Stylebook is cooking? The 2011 edition is fresh out of the oven, fully revised with 500 changes, including a new Food Guidelines section.

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The Worst Pitch We Could Write

Reporters sometimes complain about the staid phrases PR people use in their pitches, rightly so in some cases. Erica Swallow at Mashable has a post on this topic, which inspired the InkHouse team to write the worst pitch we could think of during one of our recent FOFs (forced office fun for anyone who doesn’t work here).

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12 Great Free Tools for Social Media Monitoring

Herding cats: A saying that refers to a task that is extremely difficult or impossible to do, due to one or more variables being in flux and uncontrollable.” – Wikipedia

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Quora Embraces Self-Promotion – Is It The Next Frontier for Social?

On Friday, Q&A site Quora eliminated its policy banning self-promotion. My reading of the policy is that it is more of a clarification than a veritable about-face.

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Xconomy’s Wade Roush Eschews Embargoes – Long Live Storytelling

This morning Wade Roush of Xconomy posted a piece on embargoes. He’s not going to agree to them anymore, which is different than not honoring them. Wade told me that, “I will stop agreeing to them. If I ever did agree, I would certainly honor the agreement.”

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David Meerman Scott on Measurement, Press Releases, Social Media and Losing Control

This week, I had the privilege of speaking with David Meerman Scott (@dmscott on Twitter) the author of the #1 bestselling book, The New Rules of Marketing and PR, as well as a number of others that have dispelled traditional notions about public relations and marketing. We talked about the fundamental shifts he’s witnessed over the past 25 years, examined some corollaries to the bond market’s...

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16 Apps That PR Pros Can’t Live Without

I have a confession. I’m an app addict. On the Web, on my iPhone, on my iPad. I can’t get enough of them. Without my apps, I wouldn’t be able to calculate how much to tip at a restaurant, get my news fix, check-in to wherever I am at, or share photos, news and updates on Facebook. I was wondering whether this app addiction was my lone penance or something common to other PR/social media types. An...

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