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Inklings Blog

Twitter Turnoffs

There are obvious phishing scams on Twitter and blatant sales ploys that are easy to spot. People use Twitter for all sorts of interactions (and promotions) but if you want to use it as a means for finding and participating in conversations of substance, focus on quality, not quantity. Quantity is always a goal, but we would never recommend it over quality.

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Six Reasons PR Has Changed for the Better

In the early days of my PR career, I remember standing in the mailroom with a stack of a hundred or so cover letters sending out blast faxes to newsrooms as our press releases crossed BusinessWire. That same time period saw me making late-night runs to Logan Airport where the very last FedEx pick-up happened around midnight as I rushed to get the five boxes of press kits we’d been stuffing that...

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AP Stylebook Updates – WikiLeaks, Bedbugs and Check-ins

It seems with every flip through the Associated Press Stylebook there are entries for virtually every topic. Major news events (WikiLeaks and bedbugs) have spawned proper punctuation, technology evolution (email and smartphone) has birthed correct convention, and everyday items and actions (Post-it and hand-washing) require appropriate style. Whenever news breaks, headlines quickly move to style...

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WebInno30 - Preview/Postview

Last night's WebInno30 was great. I've updated yesterday's preview with a postview based on conversations with several of the companies I spoke to at the event. All the updates are in italics below.

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Tweet Like it’s a Networking Event: 9 Tips

When I lead social media training sessions, I get the most questions on the slide about Twitter terminology: RT, MT, PRT, CC, HT (check out our cheat sheet). For everyday Twitter users, these are second nature, but the terminology and protocol get people caught up in the reservation that Twitter participation requires immersion in a foreign language. Knowing these terms often feels like a secret...

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Making Space for Creativity

Brenda Ueland published the book If You Want to Write in 1938 and in it she wrote, “…the imagination needs moodling—long, inefficient, happy idling, dawdling and puttering. These people who are always briskly doing something and as busy as waltzing mice, they have little, sharp staccato ideas, such as: ‘I see where I can make an annual cut of $3.47 in my meat budget.’ But they have no slow,...

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The Embargo Lives, for Now

This week, I hosted a conversation with Marshall Kirkpatrick of ReadWriteWeb, Scott Kirsner of The Boston Globe, Wade Roush of Xconomy and Jon Swartz of USA Today to talk about embargoes.

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