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Inklings Blog

When it Comes to PR: Less Product, More POV, Please

We often talk on this blog about how PR isn’t what it once was. And frankly that very notion was the foundation of InkHouse. Just a couple of weeks ago, Beth talked about how your product launch isn’t your company’s watershed moment. We are direct and unequivocal in this feedback to our clients and prospects. Don't get me wrong—we understand that promoting your offerings is critical and...

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6 tips to getting your company started on Pinterest

You may understand how Pinterest can help plan a wedding but are you still wondering what it can do for your business? The latest craze in social media has been said to beat out major names like LinkedIn and Google when it comes to driving traffic. Pinterest is reportedly responsible for more than 3.6 percent of all referral traffic in January.

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Roll Out the Red Carpet for Facebook Brand Timelines

There may not be paparazzi sneaking about, but here’s an event you won’t want to miss. A week from today, Facebook is expected to debut its Timeline (not Time line or timeline) feature for brands at the first fMC—a Facebook marketing event—on February 29. No longer will this scrapbook-like format be available only to individual users, but soon many of the brands you “like” will be able to make...

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The Right Way to Mine for Newsworthy Data

Last month, I contributed an article to PR News titled, “How PR Can Feed the Data Journalism Pipeline,” which is an important topic that can lead to huge PR success. Following are a few key takeaways from the piece (click on the link above to read it in its entirety):

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AP Adds Facebook Timeline & Financial Terms to Stylebook

While Facebook received press for filing its initial public offering last week, it also generated an update in the Associated Press Stylebook.

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