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Inklings Blog

A Natural Disaster Should Never be PR’s Gain

Is it appropriate to use natural disasters for PR campaigns? Never. A tweet today from Stuart Elliot of The New York Times reminded me of my blog post, “When to Speak Up and When to Shut Up,” which I wrote last year. It’s about when it might be appropriate to use tragedy for PR campaigns. The answer is virtually never.

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The Oprah Effect (And What It Means For Your Business)

When Oprah decided to leave daytime television and start her OWN network, she was taking a big risk. Oprah fans – and there were a lot of them – had become used to watching her at a certain time each day, on a certain station, and to see certain guests and topics (who doesn’t remember her infamous interview with Tom Cruise?). Oprah became a habit. And habits – like cultural norms – can be hard...

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Digg of the Dead – The website’s triumphant return to the world social news sharing

Digg has done what most social media platforms are unable to accomplish, much to the chagrin, I’m sure, of MySpace’s would-be knight in shining armor Justin Timberlake – Digg has returned from the dead.

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