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When it makes sense to be anti-social

In the past few weeks, I attended two very different thought leadership conferences and each had equally different social media plans. On a basic level, these events diverged in their status of invitation: one was public and one was private. While the public one encouraged attendees to participate in the live-tweeting with event hashtag reminders on the end of each presentation slide, the...

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Medium—It’s Getting Big

As an agency that puts a high priority on content creation as a part of our proactive PR strategy, we at InkHouse have long recognized the value of blogging platform Medium. InkHouse’s Beth Monaghan and Lee Glandorf have both taken detailed looks into the site, outlining its benefits and explaining the value to companies and individuals looking to syndicate their posts, increase viewership and...

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Four (OK Five) Twitter Changes Coming Soon

Yesterday, Twitter announced the availability of improvements to the private messaging feature allowing us to talk amongst ourselves a little more freely within the Twitterverse. Originally announced last week, in conjunction with Twitter’s first-ever analyst day, the company also revealed a few other significant feature changes we can look for in the weeks and months ahead. Here’s a quick...

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The NFL's Public Relations "Black Eye"

“The NFL policy has become to make crap up as they go along”

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Mistakes Were Made: The Ubergate Story

One place it’s awesome to be right now:  Lyft HQ.

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Kyle Alspach, BostInno Tech Editor, on BostInno’s Expansion Plans and the Future of Journalism

 

  Kyle Alspach, BostInno's new national technology editor.
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Two New VPs Join InkHouse

InkHouse is thrilled to welcome Keith Giannini and Dan O’Mahony as our two newest VPs. Both our Boston and San Francisco offices are growing fast – and having Keith and Danny join our team means that we can continue to deliver the kind of service our clients have come to expect from us. While we continue to grow across all our practice areas – from consumer to real estate – our tech practice...

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The Boston Globe Names InkHouse One of the Top Places to Work

 We did it. We’re one of the Top Places to Work!I could go on about how awesome it is to work at InkHouse, but Tina Cassidy already did that.

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“Why Now?” Five Ways To Make Your Pitch Relevant And Timely

As a PR person, I’m a huge fan of working with the press. To take a given story, build out all of the assets needed to make it compelling to a journalist, and then see it through to a published piece is one of the most rewarding parts of the job.

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The PR Guide to Instagram

InkHouse's Instagram: Where we post our jealousy-inducing snack-shots.

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Seven tips to creating a social media listening strategy

There are two sides to a brand’s social media strategy. One side is your social media content creation – which most people and brands are aware of. After all, phrases like “Content is king” has been engrained in most marketers’ brains. But that is just the beginning of a complete social media strategy. The other side to your strategy is social media listening.

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