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Inklings Blog

What PR Pros Can Learn from the NFL Playoffs

The National Football League (NFL) playoffs are one of the most popular (and watched) events of any calendar year. In fact, last year’s Super Bowl was the most-watched TV event in the United States. Ever. And while I’m not thinking much about the impact of PR when my New England Patriots are dismantling the Indianapolis Colts, I can’t help but wonder how the NFL playoff storylines relate to PR...

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The Story Behind Click Bait Cluttering Your Facebook Feed

The Manufacturing of Virality Through Click Bait’s Shock and Awe 

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Boo-ya! Communications Lessons to Remember from Stuart Scott

In 1993, I was a senior in college when a new ESPN SportsCenter anchor named Stuart Scott arrived on the scene. I remember vividly sitting in my campus apartment with my roommates and friends watching and listening to this guy with his crazy expressions and an energy that was completely different than the anchors I’d grown up watching. I recall laughing and joking amongst my friends that he...

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