This Valentine’s Day, candy brand Mondelez tried out a novel form of influencer marketing. They invited authors on Wattpad, the world’s largest community of writers and readers, to craft Sour Patch-themed fan fiction romances. Fans could vote on their favorite story, which was turned into a full social media campaign complete with an animated digital film and cross platform promotion.
How do you get your daily dose of news? Twitter, Snapchat, push notifications from mobile news apps, email newsletters, television or even print? Maybe even a mix of all of the above?
I just crossed the 20-year mark in my career – eight of which have been here at InkHouse. When Beth and I started InkHouse, we knew exactly what we wanted our agency to be – and not to be – for clients and for employees.
The 2015 Associated Press Stylebook is now available, filled with more than 500 pages of journalistic style, basic rules of grammar, punctuation and usage. Once originally published as a 60-page document for newswriting, the stylebook is now a comprehensive reference manual published also in Spanish and across digital platforms, including online and mobile.
“The entrepreneurial ecosystem feels very vibrant here in Boston.”
I’ve seen this movie before. An economic boom helps limited partners become flush with cash to invest with venture capitalists who pump it into twenty-something led start-ups promising to disrupt everything. This too was the storyline when I cracked into technology PR back in 1998.
We are living in the attention economy. Everyone and every company is beckoning to us look here, no here, no over there! No one follows this trend more closely than Sam Whitmore, founder and editor of the Sam Whitmore Media Survey and veteran journalist. He sat down with me to answer a few questions for InkHouse about what he is seeing in the media as it searches for a new business model and...
What is engagement? How can you measure it? What are the most important metrics? These are questions that matter a great deal, especially in public relations. But good news, PR is measurable. The same applies to the ever-changing and challenged media landscape. As James G. Robinson, director of analytics innovation at the New York Times said, “attempting to measure engagement is one of the...
Recently, Facebook announced some changes to its algorithm that will impact the content people see in their newsfeeds. Algorithm tweaking is not new - Facebook keeps us on our toes by making changes to its algorithm occasionally. What this means is that the Facebook gods decide what and how much we see based on viewing habits and interaction.
Snapchat, the same app that is popular with young adults for sending disappearing selfies and videos, is growing up. Following in the footsteps of BuzzFeed, which wants to pivot from a publisher of listicles to a serious news publisher, Snapchat too is going after news and media legitimacy, and it’s not messing around. Recently, it hired Peter Hamby, national political reporter from CNN, to...
Last week at the Code Conference, Mary Meeker issued her annual Internet Trends Report. The report, as always, covered macro trends, which are crucial to understanding the future of almost every industry, and PR is no exception. I’ve bubbled up the four key insights for PR people from the Internet Trends 2015 report below.