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Inklings Blog

The Method for Telling Great PR Stories: 6 Insights from Storytelling Expert Stuart Horwitz

A great story is the soul of any good communications campaign. While it may sound easy on the surface, there are so many ways for a story to go wrong. The wrong headline, the wrong voice, the wrong message or the wrong medium can ruin the best stories. So what makes a good one? Sure, you need a hero, a villain, a crisis and a resolution, but the pulse of a great story is one thing: connection.

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Remember Digg? It’s up to something new

Digg started in 2004 as a website for users to discover, share and recommend web content. Members could submit a webpage for consideration and other members could vote that page up (“digg”) or down (“bury”). Voting for sites took place on digg.com, but many websites had "digg" buttons on their pages, allowing users to vote as they browse the web. The end product was a series of popular and...

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Facebook Notes: The Next Publishing Platform?

Of all the changes and additions Facebook has instituted thus far in its young history, such as the News Feed layout, profile page layout, cover photo addition and auto-play videos, the sneaky increase in characters may have been the most overlooked.

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What Marketers Need to Know about Reaching the Centennial Generation

Centennials, the generation that Business Insider comically defines as “a younger, better version of a millennial” have recently captured the attention of brands, publishers and quite frankly, the media in general. Born at the turn of the century, centennials are the first generation that experienced the full-fledged age of connectivity by having access to the internet since birth. What does...

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Twitter Makes it Easier to Contact the Media…or Did They? The Pros and Cons of Unlimited-character Direct Messages

Last week, Twitter officially lifted its 140-character limit on direct messages. PR folks rejoiced. Journalists cringed.

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Melanie Sena of Fortune on What It's Like Being a Journalist in the Digital Age

Melanie Sena is an associate editor for Fortune. She celebrated her one year anniversary with the publication a little over a month ago and has been working as the editor for Fortune Insider’s “Leadership” and “Most Powerful Women” networks where she writes and reviews pieces about today’s pressing gender and leadership issues. Melanie agreed to answer a few questions about what it’s like to...

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BostInno Crowns InkHouse One of Boston’s Coolest Companies

On Thursday night, the InkHouse team took a trip to the Seaport World Trade Center to join 3,000 fellow Bostonians for one of the most anticipated parties of the year: BostonFest.

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Four Ways to Discover the Right Podcast Audience

Now that I've dubbed myself the “Podcast Queen” of InkHouse, it’s only fair that I follow up with my third installment on the topic, which is where your hard work will truly shine. In previous posts I've detailed why podcasts are on the rise right now and how you can incorporate them into your content marketing strategy, but how do you get the right people to care about your new program?

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Growth Spurt? How to Spare Employees from Growing Pains

Growth. It’s something we here at InkHouse know a thing or two about both from firsthand experience (our San Francisco office has nearly tripled in size over the last nine months!) and from our portfolio of fast growing clients. While it’s an exciting and vital part of any thriving organization, rapid growth can potentially lead to stormy seas and a work environment that can be less than ideal...

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The Importance of Being Earnest: Why We Need to Do More Than Just Listen on Social

It can be said that the last few years have brought about a change in human nature. No, people are not yet implanted with GPS chips, nor can we access superpowers like invisibility or mind-reading (how fun that would be!). Over the last 7+ years, people have become braver. Yep – you read it here first. People are braver because social media has provided a platform to be as “honest” as we feel...

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A Conversation with CNBC's Kerima Greene

What does it take to get your brand, story or exec on TV? Is it magic, luck, or actual hard work and does it have to be tied to a big trend or news of the day? As a former television reporter and someone that has also been on the other side of the camera since 2000, I would answer by saying: if you want to be on broadcast, you have to be able to comment on a larger trend, provide expert...

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Five tips for brands to survive social media mobs

Today’s social media users are a tough crowd. They can be quick to praise or share a funny cat video, but similarly also fast to criticize, vent and be heard. There is strength in numbers and like-minded people can quickly activate others to align with their mindset and validate these frustrations against brands or people on social media. Here are five tips to help you survive backlash on...

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Three Brands with Great Ideas for Engaging Their Audiences in Creative Ways

Connecting with your audience in a personal and meaningful way is more important than ever in the age of social media. With the average person spending 2.6 hours online on their mobile device every day, brands are finding new and creative ways to interact with and engage their audiences on a daily basis. Here are a few recent examples of brands that thought out of the box and took their...

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