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Inklings Blog

How (and Why) Brands Should Jump on the Snapchat Bandwagon

Snapchat claims to be “the best way to reach 13-34 year-olds.” A bold statement, but if this stands true, this means Snapchat could be one of the most impactful avenues for brands to reach the coveted teen and Millennial audiences. Especially as more Millennial-oriented platforms come onto the scene, like YouNow and CNN’s Great Big Story, the question arises: how can brands best benefit from...

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Avoid Being Haunted by AP Stylebook Mistakes this Halloween

Somehow, summer has officially transitioned into fall and now Halloween is fast approaching this Saturday. Whether you’re still debating if you should dress up as Donald Trump or the classic ghost route, as PR people it is important to always have our writing skills buttoned up. As such, here are some quick AP style guidelines to keep in mind for any Halloween-oriented content this week:

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It's not a GIF or a Photo. It's Instagram's New Boomerang Feature

Boomerang, not to be confused with the hunting stick used by Australian Aboriginals, is a new video app from Instagram. The standalone app that rolled out on iOS and Android devices last Thursday lets you shoot one-second videos made from a burst of five photos. The video loop plays backwards and forwards for a "Boomerang" effect (Get it??) Boomerang joins in on the moving photo craze with...

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CNN’s Unveils New Video Platform Aimed at Millennials

This week, CNN announced the launch of Great Big Story (GBS), or what Fast Company is calling CNN’s answer to sites like Vice and Buzzfeed. The new video network is backed by CNN and Turner Broadcasting but is independently owned and not strictly a news organization. The mission, according to the network, is to produce content that goes deeper than cat videos and lists of other sites and to,...

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YouNow, The Live Social Network - Should We Care?

No doubt you’ve heard of Periscope. You’ve probably heard of Meerkat as well. But maybe you weren’t aware of the rising following and consumer base for another social network app that also enables you to stream live video?

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What's New with Medium?

We all know that Medium is continuing to get bigger and better. The platform has just recently announced a number of changes to its platform, with Founder Ev Williams stating that the reasoning behind the “revamp” was to “make it more powerful, more fun, more democratic, and more essential.” So what are exactly are these “bigger and better” changes and how do they impact us as PR pros?

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Distributed Content: The Evolution of the Paper Route

As a PR person, it's really important to keep up with the news of the day. In fact, being in the know is equally as important as all other facets of the role, almost on an as-it-happens basis. The truth is, with the frenetic pace of the day, keeping current with speed of breaking news while also being productive is a constant juggling act. As a news junkie, I was thrilled when news outlets...

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Reddit Looks to Redefine the Front Page of the Internet with New News Site, Upvoted

There’s a joke that goes around and around on Reddit: It’s the idea that everything that you see on your Facebook feed has already made the rounds on Reddit 24 hours before. And they’re not wrong.

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How Google AMP matches up to Facebook Instant Articles

The publishing industry is constantly evolving and every day it takes a new twist in the quest to appeal to, and monetize, an increasingly mobile audience. Not to be outdone by Facebook’s Instant Articles, Google announced Accelerated Mobile Pages - AMP – designed to dramatically improve the performance of the mobile Web to deliver rich content instantaneously regardless of device.

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[Video] Betsy Myers Talks about Conflict, Leadership, Passion at InkHouse

We were lucky enough to host Betsy Myers here at InkHouse the other week. Betsy has a long list of accolades, including these: under President Clinton she was the first Director of the White House Office for Women’s Initiatives and Outreach, she served as COO for Barack Obama’s first presidential campaign, she was the executive director of the Center for Public Leadership at Harvard’s Kennedy...

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‘Moments’ Aim to Turn Twitter into Storytelling News Discovery Platform

The Twitter project known as “Project Lightning” has finally been revealed and is already rolling out in the U.S. on mobile and desktop before going global. Just 24 hours after Jack Dorsey was named the permanent CEO – after serving as interim chief executive for four months – Twitter announced “Moments.” And it’s big.

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InkHouse Launches Sustainability Program

You can call us “green,” we’re cool with it, because in this case the term applies: establishing a sustainability program at InkHouse. While over the years we’ve taken steps to become more eco-friendly and responsible, today we’re looking to take a giant leap in our commitment for going – but more importantly – staying green as a company.

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