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Inklings Blog

Gratitude 2015

Gratitude might be my favorite emotion. It means I’ve encountered the type of kindnessthat makes me want to expand into the world. Thanksgiving is always a lovelypause that pushes me to think more deeply about kindness.

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It’s Podcast Season and Google Wants In

The Alphabet company wants to be a full service concierge to the online world, which is why Google recently announced it will begin featuring podcasts on its Google Play hub. Google’s music product manager Elias Roman told Re/code that podcasts enable Google to do everything for its users. By curating playlists and recommendations based on individual interests and moods, Google plans to target...

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'Tis The Season for Good Grammar!

This post was inspired by my colleague Christine Comey's recent blog post on AP style mistakes to avoid prior to Halloween. I’ve decided to continue the seasonal tradition and curate a grammar guide for holiday cards. Enjoy!

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Stuart Horwitz: The Art of Storytelling

How many of us have ideas for books (bestsellers of course!) bouncing around in our brains? I definitely do – but I also have a million reasons why I never get started. The biggest excuse for not writing is time. With endless to-do lists, work and family, who has the time to think about a book project? But writing the Great American Novel aside - the ability to clearly and creatively tell...

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Introducing Notify, Facebook’s New Mobile Notification App

Facebook’s new app Notify is neat. To be honest I thought it’d never use it. I figured I already receive Patriots alerts from ESPN and breaking news alerts from CNN, what could be different? Turns out there is a lot more to Notify.

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Why NPR is Focused on Measuring Caring over Clicks

There have been rumblings in the world of journalism and PR regarding the need for evolving standards for measuring the success of a published piece. After all, in the age of relentless clickbait, does it still make sense to only count clicks and pageviews?

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What Does VR Mean For PR?

How will virtual reality journalism impact brand storytelling?

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Help My Blog Is Broken! 8 Steps to Improve Blog Engagement

According to Wordpress, over 409 million people view more than 20.4 billion Wordpress pages each month. Their users produce about 56.6 million new posts and 52.2 million new comments each month.

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Programmatic and the Future of PR

Last week I had the opportunity to attend AdExchanger’s Programmatic I/O conference in New York. In my years at InkHouse, the digital advertising industry has been my primary focus. It’s an interesting and exciting industry with issues and stories that impact so much of our media-driven digital life. Beyond my client work, however, the world of programmatic has become of increasing interest as...

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