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Inklings Blog

Like It or Not: Facebook is Our Main Source of News

This just in: More people are using social media as a news source than ever before. Last week the Pew Research Center released the findings from a study about social media usage in the United States. This study is an update from a previous study from 2013.

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Twitter's 140 Characters Are About to Get More Breathing Room

After years of carefully stuffing tweets full of information – being careful not to extend them beyond 140 characters – this week Twitter has announced changes that will give users more breathing room. This is great news for social media marketers, brands and everyday users alike.

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Three PR Lessons from the Campaign Trail

Regardless of whom you support this election cycle – #ImWithHer, #FeeltheBern, #MakeAmericaGreatAgain or #thirdparty – each of the candidates has shown us how to, and how not to, run a campaign. Not surprisingly, a lot of their successes and missteps can be applied in the world of PR.

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Are Infographics Really Dead?

InkHouse PR CEO Beth Monaghan talks with PRWeek’s Diana Bradley

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A Conversation with Boston Chief of Economic Development, John Barros

On Wednesday, May 11, I was lucky to be an attendee at CREW Boston’s May luncheon at the Four Seasons, which featured John Barros, Boston’s first Chief of Economic Development, as speaker. Lucky for many reasons; it was a beautiful day, John was an excellent speaker, and Justin Bieber was rumored to be staying at the Four Seasons, so there was a sense that a celebrity might be in our midst.

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Time for a Brand Refresh? A Checklist

As you may have guessed, we’re big believers in the value of brand strategy, design and communications here at InkHouse. PR strategies can add depth, color, and cohesion to the building blocks of brand identity. As astute message makers and storytellers, we know the importance of evolving a brand over time to keep it relevant – without having an identity crisis. Refreshing your brand is so...

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Trouble in the Digital Age – Takeaways from Media Law for Journalists

We live in a fast paced, always on world with 24/7 access to news – from television channels solely devoted to it, to breaking news alerts sent to our devices via push notifications. In many ways, this constant race to keep us engaged and always in the know can often be a good thing: "Oh look, pictures from Princess Charlotte's first birthday!" or "Oh bleep, a traffic jam, I need to find an...

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Learning to Share: Tips to Increase Your Content Shares

An integral part of any robust PR program should most certainly include content development. Content like bylines, visuals, video and blog posts help build credibility for your band and creates an industry voice. But as well all know, producing the content is just the first step; distributing it and getting other people to share your ideas through their personal sites or blogs, or on their...

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What's Next in Tech, According to Collision

That’s a wrap, kids! Collision 2016 concluded its three-day spectacle of emerging tech (with a healthy dose of sports and music) yesterday in New Orleans. As always, it was an energetic few days dedicated to helping start-ups get off the ground. Established players like Slack CTO Cal Henderson took the stage to discuss how, exactly, one scales so quickly, while the convention center floor...

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