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Inklings Blog

Disciplined Growth Strategies - A Review

Peter Cohan, Inc. columnist and Forbes contributor, serial entrepreneur and professor, recently wrote his twelfth book entitled Disciplined Growth Strategies, which is now available on Amazon.com.

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Two Little Letters, One BIG Impact: How AI is Influencing Healthcare Reporting

Artificial intelligence (AI) has continued to make major headlines across a number of industries - and healthcare is no exception. Tech giants like Google, IBM and Microsoft are dominating the conversation as they develop deep learning techniques that can revolutionize the way diseases are diagnosed, treated and even prevented. As the industry continues to rapidly adopt the capability,...

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PR Data: Getting to ‘Useful’

Collect all the data! Run all the numbers! Metrics! 

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Laissez les bons temps rouler: NEVY Awards 2017

On May 17, a sparkly InkHouse crew attended the fifth annual NEVY Awards - a dazzling night put on by the New England Venture Capital Association recognizing the people building the next generation of innovative companies. Adorned with masks and beads, the House of Blues transformed into Boston’s own Bourbon Street for an evening of partying (and of course, networking!) with the city’s most...

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Five Lessons You Can Learn From Top Brands Killing It On Instagram

Social media can be a powerful tool for building a brand - but it’s not always easy to do. Using social media to your business’ advantage takes some practice. But there are many brands that are excelling at it, especially on Instagram.

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Three Takeaways from the PRSA Boston Social Media Summit

Last Friday I attended the PRSA Boston chapter’s annual Social Media Summit, where I joined with other Boston-area social media professionals to talk social strategy, best practices, and a whole lot of live tweeting.

The conference confirmed what I love about this particular subset of marketing: there’s no way to know what the future holds. Here are my three main takeaways from the event.

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One on One with Internet Retailer’s Matt Lindner

With so many companies competing for ink, it's critical to build steady, ongoing relationships with reporters. Continuing our series of conversations with journalists, recently I spoke with Matt Lindner, associate editor for Internet Retailer, freelance writer and Chicago native. As a PR professional with a strong focus on all things retail and martech, Matt has an opinion I respect, an open...

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Nucleus Research’s Rebecca Wettemann On B2B Vendors, CIOs, ROI and More …

Today, we’re continuing InkHouse’s series of interviews with journalists to include industry analyst (and CIO Magazine contributor) Rebecca Wettemann of Nucleus Research.

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The MarTech Marketing Challenge Just Got 40 Percent Harder

It’s here! Scott Brinker’s annual opus - his supergraphic of the marketing technology vendor landscape - launched this week as the 2017 MarTech Conference kicked off in San Francisco. Welcoming 2,500+ marketing and technology execs and 100 martech vendors, the conference is surely the who’s who of what’s what in marketing technology.

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Seven Ways to Promote Your Podcast

Earlier this year, we declared that 2017 is primed to be the year of audio. This is because the past few years have seen the huge rise of podcasts. In fact thus far in 2017, according to Edison Research, 112 million Americans have listened to a podcast - that’s up 11 percent from 2016.

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Rethinking PR Measurement in the Post-Truth Era

PR pros everywhere have been consumed with how to evolve our counsel and practice in this post-truth era. While everyone is ramping up new styles for crisis plans and pivoting story lines, this new media landscape is also forcing us to change how we look at PR measurement. Lucky for us, math is pretty immune to “alternative facts.” That said, just as old school clip books and ad-value...
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New Series, New Newsletters – What’s New in the Land of Media

PR pros are always on the lookout for new ways to secure media coverage. Conversely, publishers and broadcasters are constantly evolving: introducing new sites, channels and products in the pursuit of subscriptions, engaged readers (old and new) as well as advertisers. There’s been a ton of activity happening in the media landscape that’s it’s worth diving into, and exploring why it matters:

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PR in the Post-Truth Era: Be Ready to Promote, Be Targeted

Sometimes, getting great media coverage isn’t enough.

In a world of information overload where everyone is immune to shocking headlines, it’s hard to ensure that your coverage will be seen. When an article is published, you have a limited time on a publication’s homepage, if any, so content syndication and social paid media can help increase the reach of your coverage.

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Mashable’s Kerry Flynn on Tech Journalism, Snapchat and Crafting the Most Compelling Stories

As part of our ongoing series of interviews with journalists, I checked in with Kerry Flynn, business reporter at Mashable. Kerry is no stranger to the tech world -- these days, she’s a top source for breaking news on Facebook and Snapchat, as well as tech companies and other top issues in Silicon Valley. Previously, Kerry reported on social media companies, mobile apps and startups for...

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InkHouse Launches Data Storytelling Service, Marrying Art and Science

Last year, for several hours, I sat next to a couple of college freshman studying computer science and watched their eyes glimmer as they scanned open source data on crime rates and police response. Sitting near them were journalists from outlets such as the Boston Globe and the New York Times doing the same thing.

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