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Alison Morra

Alison Morra
Alison manages account teams that work on campaigns, social programs, messaging and media relations efforts. She is also responsible for InkHouse operations and client retention. Alison embarked on her career in public relations after spending several years as an event planner, where she assisted in planning some of the largest events in Boston. She earned her undergraduate degrees in communications at Quinnipiac University and her master’s degree in marketing communications at Emerson College.
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Recent Posts

How the Washington Post Is Optimizing Content for Readers

In October 2015, the Washington Post broke an online traffic record by surpassing the New York Times for the first time. This can be attributed to a few factors, including the heavy investment into the growth of its social distribution strategy through everything from Facebook Instant Articles to Apple News. The Post is also reaching more people through its mobile platforms, its viral...

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CNN’s Unveils New Video Platform Aimed at Millennials

This week, CNN announced the launch of Great Big Story (GBS), or what Fast Company is calling CNN’s answer to sites like Vice and Buzzfeed. The new video network is backed by CNN and Turner Broadcasting but is independently owned and not strictly a news organization. The mission, according to the network, is to produce content that goes deeper than cat videos and lists of other sites and to,...

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Remember Digg? It’s up to something new

Digg started in 2004 as a website for users to discover, share and recommend web content. Members could submit a webpage for consideration and other members could vote that page up (“digg”) or down (“bury”). Voting for sites took place on digg.com, but many websites had "digg" buttons on their pages, allowing users to vote as they browse the web. The end product was a series of popular and...

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