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Inklings Blog

Brittany Hendrickson

Brittany Hendrickson
Brittany helps execute creative and strategic public relations campaigns for her teams by driving media relations and thought leadership. Brittany works closely with reporters every day to foster meaningful relationships for her clients. Her work with clients has spanned a number of diverse industries, including: education, IT, big data, private equity, architecture, SaaS, B2C technology and online consumer marketplaces. Prior to InkHouse, Brittany attended Brigham Young University, where she graduated with her bachelor's degree in communications and found her passion for public relations.
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Recent Posts

Five Things PR Pros can Learn from Mary Meeker’s 2017 Internet Trends Report

This week at the Code Conference, Mary Meeker released her annual Internet Trends Report. It explores the impact of the ever-evolving digital landscape on diverse industries from advertising and healthcare to gaming. Since the public relations industry is also subject to these changes, there are a few things PR professionals can learn from the 355-slide report. The TL;DR version is this:

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January’s Three Big Media Changes and What to Make of Them

It’s no question that the media landscape is constantly changing. And lately it’s been evolving increasingly fast. We can blame it on the heated political climate, #fakenews, Mercury in (what seems to be a constant state of) retrograde or a myriad of other things.

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Three Major Media Changes in February and What They Mean for PR

During the month of February, three major media publications made some pretty big announcements about their news offerings. The New York Times shut down its Bits blog, Yahoo closed several of its verticals (and announced the sale of its core business) and Fortune launched a new venture...called Venture. We’re all used to a constantly changing media landscape but it’s important to understand...

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A Crash Course: Six Tips for Effortless Networking

You’ve probably heard the phrase, “It’s not what you know, it’s who you know.” While what you know is important, learning how to network is invaluable when it comes to working in communications.

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Three ways to make news-driven PR stunts work

Last week on April Fools’ Day, we were reminded of the myriad of companies that make hay out of stunts and gimmicks. During the past few years, the Internet and social media have provided channels for more and more elaborate pranks, some of which have been successes and some of which have been failures.

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