This week at the Code Conference, Mary Meeker released her annual Internet Trends Report. It explores the impact of the ever-evolving digital landscape on diverse industries from advertising and healthcare to gaming. Since the public relations industry is also subject to these changes, there are a few things PR professionals can learn from the 355-slide report. The TL;DR version is this:
During the month of February, three major media publications made some pretty big announcements about their news offerings. The New York Times shut down its Bits blog, Yahoo closed several of its verticals (and announced the sale of its core business) and Fortune launched a new venture...called Venture. We’re all used to a constantly changing media landscape but it’s important to understand...
You’ve probably heard the phrase, “It’s not what you know, it’s who you know.” While what you know is important, learning how to network is invaluable when it comes to working in communications.
Last week on April Fools’ Day, we were reminded of the myriad of companies that make hay out of stunts and gimmicks. During the past few years, the Internet and social media have provided channels for more and more elaborate pranks, some of which have been successes and some of which have been failures.