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Inklings Blog

Darah Patton

Recent Posts

The Thought Leadership Litmus Test

Everyone wants to be a “thought leader” these days, and for good reason. From Megan Smith’s position on STEM education to Elon Musk’s warnings of the perils of AI, it’s clear that thought leadership platforms can tremendously increase a company’s visibility.

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Are Instagram Captions the New Blog?

You can spend hours putting together the perfect company blog post – researching, writing, editing and navigating through all those review cycles. But what good is any of that if no one is reading it? While there are company blogs that have become go-to sources for industry news and analysis, and we’d like to think InkHouse falls into that category, it’s no secret that most companies struggle...

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5 Tips for New Grads Who Want to Work in PR (Besides Getting Experience)

If you’re anything like I was as a college senior, you feel like you’ve checked all the boxes in the “how to be successful” to-do list. You were over-involved in extra-curricular activities. You stayed up late to finish group projects by yourself. You completed multiple internships. You even protected your social media profiles from questionable photos. Yet, you are reading this as an...

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