When Beth first invited us to share our stories through a Golden Carrot talk, I was hesitant to participate. Sharing personal stories about what shapes you can be a frightening prospect. But, as I shared in my talk about my sons’ premature births and our family’s journey through the NICU, I realized that facing frightening situations and overcoming them can show you just how strong you are....
Regardless of whom you support this election cycle – #ImWithHer, #FeeltheBern, #MakeAmericaGreatAgain or #thirdparty – each of the candidates has shown us how to, and how not to, run a campaign. Not surprisingly, a lot of their successes and missteps can be applied in the world of PR.
What do Disney, Tesla, and Newtown Savings Bank all have in common? According to John Dalton of Forrester Research, they are all pros at delivering top notch customer service. Why? Because everything they do centers on improving the customers' experience with their respective brands.