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Inklings Blog

Kate Bachman

An account manager at Inkhouse’s Boston location, Kate has nearly a decade of public relations agency experience, specializing in B2B strategic communications, media relations, and measurement. . Always caffeinated and motivated, she takes the work seriously, but typically has a sarcastic comment on hand to keep the team laughing.
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Recent Posts

Measurement: The PR Metric Buddy System

Follow any public relations related news and you see a lot about “proving the value of PR” or “the ROI of PR.” While I’m not about to tackle the theoretical or philosophical ideas of PR measurement, this post will propose a method redefining the metrics that often appear in reports.

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