Last week, Facebook made yet another announcement about changing its algorithm policies. But this time, you’ll be seeing more weddings, babies, engagements and all the recipes your aunt is trying this summer, in your news feed.
Like PR professionals, publishers are constantly looking at the trends, wondering what’s next and how they can better reach their target audiences. Publishers need to look at where their readers are digesting news and, with the growing, ever changing landscape of social media and mobile, it may be hard to keep up sometimes.
I’m back again with my list for 2015. You may remember my list from last year that included #ferguson, #sochi and #ALSIceBucketChallenge among others. This year, hashtags seemed to really take over the world. Brands used them in clever social campaigns, brides and grooms encouraged their wedding guests to tag photos with a hashtag, and the hottest news stories and events were curated using...