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Inklings Blog

Linnea DiPillo

Recent Posts

Is the Email Newsletter Dead? Lena Dunham Proves Everyone Wrong

We’ve all heard it – email marketing is dead. Well, it’s still around, but is it effective? Every day, we are inundated with marketing emails and newsletters, many of which we never proactively signed up for. We wake up to our inbox full of them, receive them throughout the day and get one last desperate cry before bed. Last year alone, over 205 billion emails were sent and received each day,...

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How (and Why) Brands Should Jump on the Snapchat Bandwagon

Snapchat claims to be “the best way to reach 13-34 year-olds.” A bold statement, but if this stands true, this means Snapchat could be one of the most impactful avenues for brands to reach the coveted teen and Millennial audiences. Especially as more Millennial-oriented platforms come onto the scene, like YouNow and CNN’s Great Big Story, the question arises: how can brands best benefit from...

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Can Discover transform Snapchat into a news source?

Snapchat is undeniably one of the cool kids in social media. Boasting 100 million daily active users in developed countries and with 41 percent of teens using the app on a regular basis, it is clear that Snapchat has an impressive pull. But Snapchat, which is most commonly known for its ability to send disappearing photos, wants to be more than just cool – they want to be a news source.

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