Since its launch in July 2006, Twitter has transformed from a place for sharing 140 character tweets about food (check out these throwback first tweets for evidence) to a platform where news is made, shared and discussed in real time. According to Twitter, one billion tweets are sent every other day. There are 320 million active users and three-quarters of the world's leaders have handles....
This Valentine’s Day, candy brand Mondelez tried out a novel form of influencer marketing. They invited authors on Wattpad, the world’s largest community of writers and readers, to craft Sour Patch-themed fan fiction romances. Fans could vote on their favorite story, which was turned into a full social media campaign complete with an animated digital film and cross platform promotion.
It's 9:00 p,m. on a Saturday. Yale’s men’s basketball team is playing Dartmouth in Hanover for a chance to clinch their first NCAA tourney appearance and Ivy League win since 1962.