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Inklings Blog

Marissa Toselli

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Recent Posts

Finding The Right Balance In Your Media Coverage

Perhaps I’ve been watching too much gymnastics lately (the Final Five is FIERCE), but a successful media relations program is like nailing a perfect balance beam routine...stay with me here.

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'Tis The Season for Good Grammar!

This post was inspired by my colleague Christine Comey's recent blog post on AP style mistakes to avoid prior to Halloween. I’ve decided to continue the seasonal tradition and curate a grammar guide for holiday cards. Enjoy!

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What Marketers Need to Know about Reaching the Centennial Generation

Centennials, the generation that Business Insider comically defines as “a younger, better version of a millennial” have recently captured the attention of brands, publishers and quite frankly, the media in general. Born at the turn of the century, centennials are the first generation that experienced the full-fledged age of connectivity by having access to the internet since birth. What does...

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