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Mike Parker

Mike Parker

Recent Posts

Why the NFL’s Bag Job Falls Flat: Communication Lessons from the League’s Latest PR Implosion

Clients often ask us the difference between a successful public relations campaign and one that is met with scrutiny or even worse, apathy. In a way it’s comparable to the differences between what makes a culinary masterpiece vs. a kitchen disaster, the ingredients and who is preparing the meal. At InkHouse we advise our clients on the importance of every campaign including the same set of...

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Boo-ya! Communications Lessons to Remember from Stuart Scott

In 1993, I was a senior in college when a new ESPN SportsCenter anchor named Stuart Scott arrived on the scene. I remember vividly sitting in my campus apartment with my roommates and friends watching and listening to this guy with his crazy expressions and an energy that was completely different than the anchors I’d grown up watching. I recall laughing and joking amongst my friends that he...

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Words from a Coaching Legend that Will Improve your PR Team

Coach John Wooden is best known for his unprecedented run of excellence as the head basketball coach at UCLA. Under his guidance, UCLA won an astonishing 10 national championships in a 12 year period, including seven in a row. However, to label him simply as a basketball coach would be to greatly underestimate an educator who transcended sports and impacted the lives of so many during his...

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