Content creation is the foundation of PR. Ultimately, we want to get our stories across to the right audiences, and more than ever this requires writing and sharing them ourselves. As our CEO Beth Monaghan observed about the changing media landscape, “We can’t expect audiences to come to us [and] we can’t expect reporters to dig into our stories anymore.”
What if technology – on its own – could be capable of both producing and delivering news to the reader in the exact way he or she wants it? The future of news is no longer the internet of things or increased automation, as these phenomena have already infiltrated our daily lives. The future of news is artificial intelligence (AI).
The Alphabet company wants to be a full service concierge to the online world, which is why Google recently announced it will begin featuring podcasts on its Google Play hub. Google’s music product manager Elias Roman told Re/code that podcasts enable Google to do everything for its users. By curating playlists and recommendations based on individual interests and moods, Google plans to target...