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Inklings Blog

Zoe Nageotte

Recent Posts

When it makes sense to be anti-social

In the past few weeks, I attended two very different thought leadership conferences and each had equally different social media plans. On a basic level, these events diverged in their status of invitation: one was public and one was private. While the public one encouraged attendees to participate in the live-tweeting with event hashtag reminders on the end of each presentation slide, the...

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August PR Takeaways

Ah, August—the month where people try to grasp onto that fleeting summer feeling with their last chance at vacation time. But with everyone from Obama to your coworker grabbing their beach towels and high-tailing it out of the office, it can put the brakes on any business momentum. And with a ghost town of an office and newsroom, there are a few adjustments you should make to your marketing...

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How to Avoid Being Muted on Twitter

Earlier this week, Twitter announced a new feature that would enable users to “mute” certain accounts they follow. The tool allows you to control what content you see on your Twitter stream without unfollowing or blocking anyone (and ultimately losing any friends).

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