In the ever-changing world of social media, everyone wants to be the first to declare the next has-been. Last week, The Atlantic put a stake in the ground with a 1,800 word Eulogy for Twitter where it declared that “the publishing platform that carried us into the mobile Internet age is receding.” The story is mostly based on a hunch that “people are still using Twitter, but they’re not hanging out there.”
From a numbers standpoint, it doesn’t look like Twitter is going anywhere fast. After earnings last quarter, Twitter added 14 million new users for a total of 255 million- an improvement on the previous quarter. Anecdotally, every teenager I know has left Facebook for Twitter (and Instagram), a promising sign for the platform.
To me, The Atlantic story sounds like a case of boredom which can, of course, happen to even the most prolific tweeter. When that happens, my colleagues have some great ideas on how you can grab some new followers or conduct a spring cleaning of your account to freshen things up.
Here are four reasons I personally won’t be retiring Twitter any time soon.
I think it would be safe to say that rumors of Twitter’s impending death are greatly exaggerated.
Alison manages account teams that work on campaigns, social programs, messaging and media relations efforts. She is also responsible for InkHouse operations and client retention. Alison embarked on her career in public relations after spending several years as an event planner, where she assisted in planning some of the largest events in Boston. She earned her undergraduate degrees in communications at Quinnipiac University and her master’s degree in marketing communications at Emerson College.