We’ve been busy this week conducting social media training sessions, which reminded me that Twitter is still an evolving channel.
The first question we often hear is: How can I get followers? Dan Zarrella (@danzarrella) at HubSpot (@HubSpot) created a great infographic this week about this very topic. His advice is the same I’d give to someone preparing for his or her first networking event. Let people know who you are, but don’t talk about yourself too much; respond when people talk to you; identify your areas of expertise so people know that your point of view carries weight; and stay positive.
The second question we get is: What do the abbreviations mean? Here’s a cheat sheet to get you started:
Then you’re ready to tweet, which brings me to the third question we hear: What is a good tweet? The only rule is that a traditional tweet is less than 140 characters (Deck.ly has made it possible to send longer tweets if you are using TweetDeck). We suggest aiming for 120 characters so it’s easy for your followers to retweet. Think of your tweets as short headlines. They can be links to articles you like, comments on your day, messages to your followers, and just about anything you else. It’s OK to abbreviate, not OK to misspell, but always OK to join in the conversation. Happy tweeting!
Beth is the CEO of Inkhouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at Inkhouse.