It’s happened to all of us… You have a fantastic and unique story idea, and you are working like mad to get a reporter interested. Not just any reporter-no smiling and dialing here…You already have done your homework and have a select few in mind who write about the very topic you are pitching and they are not biting. We know you haven’t committed any of these pitching sins that former reporter Lisa van der Pool warned us about in a previous InkHouse post.
So what to do when you have done your media relations 101 due diligence and there is no action-like not even a little. I have an expression for this: NR which means No Reaction. So how do you turn NR to AR: Appropriate Reaction?
Before you end up doubting yourself, feeling downright rejected and singing the pitching blues , and letting your client down, what are some ways to get out of such a rut?
So before you feel like Willy Loman from Death of a Salesman, buck up! You can turn this around…And you will.
Elizabeth’s singular focus at InkHouse is strategic media relations. A former television reporter who covered local news, Elizabeth is also our resident media trainer.Creating and cultivating relationships with top-tier business, consumer and broadcast press is where she excels as well as helping a wide range of clients in the tech, consumer and VC space prepare for these high stakes interviews. Before joining InkHouse in 2011, Elizabeth worked for Blanc & Otus PR, serving for 11 years, where she managed both client and internal teams. She helped large enterprise technology companies such as CA Technologies with thought leadership campaigns and product launches, as well as smaller consumer tech companies such as Ziggs and Digitalsmiths find their voice in crowded markets. She holds a master’s degree in broadcast journalism from Emerson College and a bachelor’s degree in mass communications from Boston University.