The Right Way to Handle a Potential Crisis

Feb 05, 2010 Beth Monaghan

Kudos to TechCrunch for properly handling a situation that could have snowballed into a crisis. As always, the right PR decision is to be up front and address the situation immediately.

- Beth

Topics: Messaging, Public Relations
Beth Monaghan

Since the early days working around her kitchen table, Beth has grown Inkhouse into one of the top independent PR agencies in the country. She’s been named a Top Woman in PR by PR News, a Top 25 Innovator by PRovoke, and an Ernst & Young Entrepreneur of the Year finalist. Beth designed Inkhouse’s signature Storytelling Workshop to mirror the literary hero’s journey and to unearth the emotional connections that bind an audience to a brand or idea. She also uses narratives to build Inkhouse’s culture, most recently through two books of employee essays, “Hindsight 2020” and “Aren’t We Lucky?”

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