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Inklings Blog

New eBook: The Modern PR Media Mix

Today InkHouse published “The Modern PR Media Mix," a new eBook which provides a follow-up to last year's "PR in The Age of [In]Attention.” While the race for eyeballs on content and the consolidation of media consumption to social media platforms were the subjects of our previous ebook, "The Modern PR Media Mix," is about the response to this content saturation.

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Medium, Politics, and a Shifting Media Paradigm

If content is king, then syndication is content’s heir apparent. And content platform Medium is quickly leaping through the ranks to become the darling of the content world, even beyond syndication. In addition to content creation and syndication, Medium has also taken shape as a sleek platform where presidential candidates can publish their messages without submitting to the often...

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An Alternative to Clogging Journalists' Inboxes? Presenting Babbler

Did you know? Reporters on average open 12 percent of the emails they receive and only answer 1 percent - which puts communication between PR pros and the media at risk. This new social platform wants to help change that.

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