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Inklings Blog

Apple News Opens Up to All Publishers

Less than a year after launching Apple News, Apple is finally ready to allow more than just a select few publish content on its platform. Following the lead of Facebook Instant Articles and Google AMP, Apple recently announced the launch of a new Web-based editing tool that will allow individuals and independent publishers to customize content, including text, photo galleries, videos,...

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How to Make A Buzzfeed-Style Listicle Work For Your Blog

Millennials flock to Buzzfeed, the internet media darling that’s best known for its sensational headlines and GIF-heavy “listicles.” It’s the place you can find stories like “17 Things You’ll Only Understand If You’re Slightly Obsessed With Cats” and “This Is What It Feels Like When You’re In A Blah Mood” -- a site where you can find all the information you never knew you needed, complete with...

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Are Instagram Captions the New Blog?

You can spend hours putting together the perfect company blog post – researching, writing, editing and navigating through all those review cycles. But what good is any of that if no one is reading it? While there are company blogs that have become go-to sources for industry news and analysis, and we’d like to think InkHouse falls into that category, it’s no secret that most companies struggle...

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Stuart Horwitz: The Art of Storytelling

How many of us have ideas for books (bestsellers of course!) bouncing around in our brains? I definitely do – but I also have a million reasons why I never get started. The biggest excuse for not writing is time. With endless to-do lists, work and family, who has the time to think about a book project? But writing the Great American Novel aside - the ability to clearly and creatively tell...

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Help My Blog Is Broken! 8 Steps to Improve Blog Engagement

According to Wordpress, over 409 million people view more than 20.4 billion Wordpress pages each month. Their users produce about 56.6 million new posts and 52.2 million new comments each month.

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What's New with Medium?

We all know that Medium is continuing to get bigger and better. The platform has just recently announced a number of changes to its platform, with Founder Ev Williams stating that the reasoning behind the “revamp” was to “make it more powerful, more fun, more democratic, and more essential.” So what are exactly are these “bigger and better” changes and how do they impact us as PR pros?

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