Last week, I attended the MITX Data Summit — the annual conference that educates attendees on data trends and how to analyze and act on data to make better business decisions. The day-long seminar featured speakers from Google, Forrester, Celect and even an Olympic Athlete — all discussing the various ways businesses use data today and best practices.
PR pros everywhere have been consumed with how to evolve our counsel and practice in this post-truth era. While everyone is ramping up new styles for crisis plans and pivoting story lines, this new media landscape is also forcing us to change how we look at PR measurement. Lucky for us, math is pretty immune to “alternative facts.” That said, just as old school clip books and ad-value...
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