Is your content great even if nobody hears about it? Sure, but successful content is content that is shared, read and consumed by audiences, done in part through amplification.
For many, the new year means setting resolutions like joining the #fitfam or saving money by ordering less takeout. For PR pros, the new year is a time of reflection. Reviewing 2016’s campaigns and seeing what worked and what can be improved. It is a time for re-plotting strategy and bold ideas.
Since social media hit the mainstream in the mid-2000s, it has barely stopped to take a breath.