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Inklings Blog

The Modern PR Media Mix - Chapter Three: Amplification

Is your content great even if nobody hears about it? Sure, but successful content is content that is shared, read and consumed by audiences, done in part through amplification.

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Start 2017 Off Right with These Five PR Resolutions

For many, the new year means setting resolutions like joining the #fitfam or saving money by ordering less takeout. For PR pros, the new year is a time of reflection. Reviewing 2016’s campaigns and seeing what worked and what can be improved. It is a time for re-plotting strategy and bold ideas.

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The Modern PR Media Mix - Chapter Two: Social Media (Organic vs Paid)

Since social media hit the mainstream in the mid-2000s, it has barely stopped to take a breath.

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