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Inklings Blog

Coming Soon to Your Facebook News Feed: More Friends and Family

Last week, Facebook made yet another announcement about changing its algorithm policies. But this time, you’ll be seeing more weddings, babies, engagements and all the recipes your aunt is trying this summer, in your news feed.

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Best Practices for Videos on Facebook

Video continues to be an important part of a marketer’s playbook, as mobile video creation and consumption continues to rise. If you’re not creating and publishing video on Facebook, you’re missing out on reaching customers with your message.

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Like It or Not: Facebook is Our Main Source of News

This just in: More people are using social media as a news source than ever before. Last week the Pew Research Center released the findings from a study about social media usage in the United States. This study is an update from a previous study from 2013.

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Four Ways Michelle Obama Rules Social Media: And How You Can, Too

15 million Facebook likes. 4.3 million Instagram followers. 4.17 Twitter followers. 470,000 Vine followers. Since she took her place in the White House in 2009, our First Lady, Michelle Obama, has had quite the powerful social media presence, to say the least. Through her thousands of posts, tweets and status updates, the FLOTUS has been crafting messages that appeal to a variety of audiences....

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Facebook Introduces Chatbots: What Does it Mean for PR?

Last week, Mark Zuckerberg announced the future for Facebook at the F8 developer conference. A bulk of the conference focused on new capabilities that will open up to developers, and perhaps the most exciting and buzzed about are chatbots.

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What PR Pros Need to Know about Twitter’s Algorithmic Timeline

Over the weekend I noticed a hashtag trending on Twitter that I had to investigate. In my opinion, it would have made anyone in marketing click. That hashtag was #RIPTwitter. What?! Yes. The Internet erupted over a breaking news report from BuzzFeed’s Alex Kantrowitz reporting that Twitter is considering switching to an algorithmic timeline and it could roll out as early as this week (it was...

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