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Inklings Blog

The Move Towards Data-Driven Journalism

Continuing our dive into data-driven PR, this week we’re looking at data-driven journalism. Today, reporters face a perfect storm of reader distrust, new consumption platforms and a rising tide of available data. But don’t take my word for it, let’s look at the numbers. (See what I did there?)

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Q&A with TechTarget’s Colin Steele

Continuing our series of conversations with journalists, I caught up with TechTarget’s Colin Steele on why he loves breaking a scoop before his competitors, his predictions for the enterprise IT industry and how journalism has changed in the past year.

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Five Updates to the 2017 Associated Press Stylebook

It’s that time of year again! Launched May 31, the 2017 AP Stylebook includes nearly 200 new and updated entries. The gold standard in publishing guidelines, we eagerly await its release each year.

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One on One with Internet Retailer’s Matt Lindner

With so many companies competing for ink, it's critical to build steady, ongoing relationships with reporters. Continuing our series of conversations with journalists, recently I spoke with Matt Lindner, associate editor for Internet Retailer, freelance writer and Chicago native. As a PR professional with a strong focus on all things retail and martech, Matt has an opinion I respect, an open...

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Nucleus Research’s Rebecca Wettemann On B2B Vendors, CIOs, ROI and More …

Today, we’re continuing InkHouse’s series of interviews with journalists to include industry analyst (and CIO Magazine contributor) Rebecca Wettemann of Nucleus Research.

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Mashable’s Kerry Flynn on Tech Journalism, Snapchat and Crafting the Most Compelling Stories

As part of our ongoing series of interviews with journalists, I checked in with Kerry Flynn, business reporter at Mashable. Kerry is no stranger to the tech world -- these days, she’s a top source for breaking news on Facebook and Snapchat, as well as tech companies and other top issues in Silicon Valley. Previously, Kerry reported on social media companies, mobile apps and startups for...

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