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Inklings Blog

Why Media Needs a Makeover, Not Women

Describe yourself in eight words. Now, imagine going back to middle school (I’ll hold while you cringe) and do the same activity. Not so easy, is it?

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Everything You Need to Know About Chatbots

In 2016, we’ve seen the rise of chatbots as a popular tool for consumers to communicate more directly with brands. If you’re unfamiliar with the technology, chatbots are computer programs that mimic conversation with people using artificial intelligence. Chatbots are virtually transforming the way we interact on the internet in the form of a quasi-conversation, and many speculate that chatbots...

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How Olympic Competitors Are Like Great Marketing Campaigns

Closing ceremonies took place only yesterday but, if you’re anything like me you’re already having Olympics withdrawals. I’ve spent more time watching TV in the last two weeks than I have all year, and I feel incredibly invested in each Olympian.

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