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Inklings Blog

A Q&A with NECN's Peter Howe

The media landscape changes every day, so we are constantly communicating with our friends in the fourth estate to make sure we are staying current and relevant. One of our motto’s is: Just because something worked yesterday, doesn’t mean it will work tomorrow. 

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Three Brands with Great Ideas for Engaging Their Audiences in Creative Ways

Connecting with your audience in a personal and meaningful way is more important than ever in the age of social media. With the average person spending 2.6 hours online on their mobile device every day, brands are finding new and creative ways to interact with and engage their audiences on a daily basis. Here are a few recent examples of brands that thought out of the box and took their...

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9 Ways to Prepare for the Unprepared Reporter

Last week in interview between a C-level executive of a Fortune 500 and a reporter at a major daily newspaper, the reporter got on the phone and started out by saying, “Remind me what we are talking about today.”

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