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Inklings Blog

Is The Press Release Still Relevant? The Evolution of Sharing News

The first press release was issued on behalf of the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. The railroad’s agency (PR pioneer, Ivy Ledbetter Lee) issued the press release in an effort to reach journalists before the rumor mill grabbed hold of the story and it spread like a runaway train (pun totally intended). The agency also used the opportunity to invite the...

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Help My Blog Is Broken! 8 Steps to Improve Blog Engagement

According to Wordpress, over 409 million people view more than 20.4 billion Wordpress pages each month. Their users produce about 56.6 million new posts and 52.2 million new comments each month.

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Kelly Horan of WBUR’s Cognoscenti Spills: What Makes a Strong Contributed Article

Kelly Horan is an award-winning public radio producer who first joined WBUR in 1999. She is currently an editor of WBUR’s ideas and opinion page, Cognoscenti. In that role she is really a jack of all trades – editing stories covering a myriad of topics, recruiting contributors, and all the while keeping SEO and potential radio tie-ins in the back of her mind.

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