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Inklings Blog

New Changes to Facebook Video on Mobile

Last week, Facebook announced changes to its mobile app focused on video, further showing how much they want to be THE online destination where people and brands host and promote the videos they create. 

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Instagram adds Promoted Stories to its Advertising Lineup

Last week, Instagram announced that ads are coming soon to Instagram Stories, just five months after the feature’s initial release. This was mostly received with heart eyes from businesses, and rolling eyes from users, but overall not a big surprise to anyone. 150 million people use Instagram Stories each day - on par with Snapchat’s latest statistic - and Facebook easily built on their...

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The Modern PR Media Mix - Chapter Three: Amplification

Is your content great even if nobody hears about it? Sure, but successful content is content that is shared, read and consumed by audiences, done in part through amplification.

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