We all have that friend or family member who can’t resist taking their phone out at the dinner table, spending five minutes taking photos of their meal and then sitting down to post it on Instagram, FB, Twitter etc. And while you may despise them in the moment, maybe throwing a napkin at them in frustration, deep down you secretly envy them because they know how to take a great photo. Well...
Social media can be a powerful tool for building a brand - but it’s not always easy to do. Using social media to your business’ advantage takes some practice. But there are many brands that are excelling at it, especially on Instagram.
Last Friday I attended the PRSA Boston chapter’s annual Social Media Summit, where I joined with other Boston-area social media professionals to talk social strategy, best practices, and a whole lot of live tweeting.
The conference confirmed what I love about this particular subset of marketing: there’s no way to know what the future holds. Here are my three main takeaways from the event.
Sometimes, getting great media coverage isn’t enough.
In a world of information overload where everyone is immune to shocking headlines, it’s hard to ensure that your coverage will be seen. When an article is published, you have a limited time on a publication’s homepage, if any, so content syndication and social paid media can help increase the reach of your coverage.
This is a question I get asked a lot here at InkHouse, and it has a much more complicated answer than, “Mondays at 7AM.” It varies by client, social network, audience location, and the brand’s social media manager’s ability to respond.
Eight seconds. Not only is that the length of the average human attention span, but it’s also the average duration of a Snapchat post. By nature, Snapchat is ephemeral -- a social platform filled with images, text and videos lasting up to 10 seconds before quickly disappearing.