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Inklings Blog

The Modern PR Media Mix - Chapter One: Sponsored Content

"Which media outlet published the latest news story you read? Many people don’t know. They read it on Facebook, or LinkedIn or Twitter — in the stream, as we like to say here at InkHouse.

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New eBook: The Modern PR Media Mix

Today InkHouse published “The Modern PR Media Mix," a new eBook which provides a follow-up to last year's "PR in The Age of [In]Attention.” While the race for eyeballs on content and the consolidation of media consumption to social media platforms were the subjects of our previous ebook, "The Modern PR Media Mix," is about the response to this content saturation.

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