Social media platforms like Facebook, Twitter, Snapchat and most recently Instagram have all embraced video features to further strengthen their channels - so it comes as no surprise that LinkedIn is now stepping up to the plate to hit a homerun with its video Q&As.
For many people who are not in the PR industry, there's a common assumption that the acronym PR means press release.
Content creation is the foundation of PR. Ultimately, we want to get our stories across to the right audiences, and more than ever this requires writing and sharing them ourselves. As our CEO Beth Monaghan observed about the changing media landscape, “We can’t expect audiences to come to us [and] we can’t expect reporters to dig into our stories anymore.”