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#Top #Hashtags of #2016

Sure, my mother still calls it the “pound” symbol, but that hasn’t stopped the hashtag from completely taking over the world in 2016. Whether it be political or preposterous, and unfortunately in some cases a combination of the two, over the past twelve months hashtags have been used to both divide the country and bring us all together on a global scale. Here are my picks for the top hashtags...

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Trick or Tweet: Are These Five Hashtag Mistakes Haunting You?

The hashtag has transformed into a pop culture phenomenon. But in the beginning of the Twitter era, the hashtag was originally developed to help organize tweets and get them seen by the correct audience and those interested in the topic.

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Adding Character (And Now, Characters) to Your Tweets

If you tweet a lot, you know the feeling. You’re drafting social to promote a fantastic piece of media coverage, defending Nick V. becoming the next Bachelor, or tweeting out your latest blog post and BAM - you’ve run out of characters. For those of you scorned by the 140 character count, I have good news.

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Four Twitter Updates That Matter

Did you know that in 2010 the Library of Congress tried to archive every single Tweet? Guess what? In 2016, they determined it was a pretty hard thing to do. And while the Library of Congress struggles to archive the Tweets, Twitter is keeping them on their toes by continuing to look for new approaches to make it easier for users to engage followers and of course, tweet. Twitter kicked off the...

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Using Twitter Polls to Engage Your Audience

Which country will win the most gold medals in Rio this summer? Who will win the presidential election in November? Were Ross and Rachel really on a break?

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Tweet Tweet: What’s New on Twitter

The digital world we live and work in evolves fast - and to remain as industry experts, we need to keep up. In the last two weeks alone, Twitter launched three (yes, three) new apps, tools and updates that will undoubtedly trickle down to impact, amplify and/or alter how we PR pros engage with audiences. We may still only have 140 characters to do so, but here’s the latest and greatest in the...

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