Blogging is a powerful tool that spans a broad range of marketing initiatives. It can become the centerpiece of your thought leadership campaign, bring in leads, support search engine optimization and much more.
Everyone is doing it, and no one wants to be the last one to hear about a great party. But before you dive in and commit resources to creating and maintaining a blog, make sure that you are creating content that your audience will want to read, and that also maps back to your goals.
Here’s how to get started:
Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country. Beth’s been recognized as one of the Top Women in PR by PR News, the Top 25 Innovators by The Holmes Report and as an Ernst & Young Entrepreneur of the Year finalist. Beth believes that shared values, and the freedom to create are the foundations of all meaningful work. She brings this philosophy to building a culture of creative progress at InkHouse.