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The rise of “story sprawl” and what marketers can do about it

by: Jason Morris
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Jessica Bettencourt

As a vice president at Inkhouse, Jessica co-leads the agency’s security practice, running strategic, integrated communications programs for brands such as Raytheon Intelligence & Space and VMware. With over a decade of communications experience, Jessica is passionate about upleveling her clients' technical expertise to tell compelling stories that resonate with key audiences.

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