How to maximize communications before going public

Rachael’s favorite part of her job is helping to tell stories on the best platform to reach the correct audience. As the manager of integrated PR strategy at Inkhouse, she is responsible for helping to craft and execute communications plans for a diverse range of clients, ensuring the teams are on-track to meet clients' goals. From social media content creation to media relations, her experience allows her to think strategically and creatively about storytelling across new and traditional platforms.