In this video Q&A, I sit down with Ian Campbell, CEO of Nucleus Research, to discuss how enterprise technology companies can best adjust their marketing messages and analyst relations programs for today’s virtual economy.
Boston-based Nucleus Research is an industry analyst firm that works with technology buyers, vendors and investors. The firm specializes in research that measures and highlights the return-on-investment of business technologies like CRM, supply chain management, human capital management and ERP.
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