How to maximize communications before going public

We've seen a lot of change over the last five years, with the economy going up nonstop until early 2022. But, it’s been an IPO drought ever since. 

Will the market heat back up again in 2024? It’s likely. 

Last week we hosted a virtual panel event centered around pre-IPO communications with some of the best experts we know: 

• Jenna Kozel King, vice president, corporate marketing at Databricks (Inkhouse client that led IPOs for Okta and Amplitude in 2017 and 2021)

• Lynne Boschee, vice president, corporate communications at CAVA (Inkhouse client that led one of the few IPOs in 2023)

• Monica Gould, managing director at The Blueshirt Group 
  (A friend of Inkhouse who has more than 25 years of Investor Relations and Wall Street experience and has been advising companies on the IPO process for more than 13 years)

They talked about the importance of planning sooner rather than later, getting the business story and financials straight, engaging with the right stakeholders from the investment community, educating employees on what they can say and what they can’t, and ensuring every decision is in lockstep with the legal team.