For cybersecurity marketing and communications leaders, the phrase “know your audience” typically means knowing how and where to reach the Chief Security Officer (CSO). Watch the video below to hear Ian Amit, CSO at Cimpress, talk about what's on his mind as a security leader and influencer these days.
Many thanks to Ian for answering my burning questions about security and risk management strategy amid the pandemic and for offering sage advice directed at marketers to help strengthen the CSO-cybersecurity solution vendor relationship.
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