For cybersecurity marketing and communications leaders, the phrase “know your audience” typically means knowing how and where to reach the Chief Security Officer (CSO). Watch the video below to hear Ian Amit, CSO at Cimpress, talk about what's on his mind as a security leader and influencer these days.
Many thanks to Ian for answering my burning questions about security and risk management strategy amid the pandemic and for offering sage advice directed at marketers to help strengthen the CSO-cybersecurity solution vendor relationship.
For the past 13 years, Tiffany has helped tech innovators – both emerging-growth and established companies – to differentiate themselves and succeed in competitive markets through targeted and aggressive integrated communications programs. Her expertise spans markets such as cyber security, cloud computing, enterprise software and renewable energy. Tiffany has led the PR efforts of more than a dozen IT security companies, leading to numerous acquisitions. She has a B.S. in Public Relations from Boston University’s College of Communication.